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Consumer brands

GA4 without the console maze

Connect Google Analytics once. The team asks about channels, campaigns, and conversion in chat, and pins what matters to a shared canvas.

The week this replaces

GA4 has the answer somewhere, behind a console only one person on the team can drive.

Channel reports say where traffic came from, never where it is lost.

The weekly numbers are pasted into a deck by hand, and nobody quite trusts last week's version.

Which channels brought engaged users last month, and where do we lose them?

Organic search brought 41 percent of engaged sessions but converts at half the rate of email. The drop happens on the payment step for mobile paid-social traffic: 63 percent abandon there, versus 22 percent on desktop.

Organic
Email
Paid social
Direct
Illustrative conversation. On your data every answer carries sources you can open, and every query is read-only.
  1. AnsweredChannel mix and the mobile payment step named as where engaged traffic is lost
  2. ActedPinned the funnel to the shared canvas and drafted the note to the growth lead
  3. HeldPausing the paid-social campaign changes a live system, so it waits for you

Ninety seconds, 17 credits. No GA4 console was opened.

And then it keeps running

Report engaged sessions and conversion by channel, name the step where mobile traffic is lost, refresh the funnel canvas, and draft the note to the growth lead.

Every Monday 08:00Ceiling: read only
Connects toGoogle Analytics
Doing the workGA4 reports in chatFunnel analysisShared canvases

Where this goes

Governed autonomy

Work that runs without you, inside limits that only ever narrow, with a record of what it did, what it refused, and what it would not do without asking. Everything on this page is one step toward that.